Logo for app

I decided that I wanted a pig as my final logo as I am going to be making just the pig route, however if I were to make each route I would make similar logos but with each animal that I have chosen on it.

I started by drawing an idea for the pigs face, and I liked my initial drawing so I based the rest of the logo off of that face.

I wanted the pig to look as if it is having fun, so I came up with the idea of having it rolling around in mud. To create this I drew a line, which would be the floor as well as a barrier for where the name will go. I then drew a cartoonistic body, as this is the style that I want the whole app to look like.

Once I had drawn out a basic sketch of the final logo, I decided to redraw the outline in illustrator so that it would have more clean lines which fits with the whole aesthetic, and is quite difficult when using photoshop to draw.

After I got the shape what I wanted it to be in illustrator, I brought it back into photoshop, as illustrator is quite restrictive with alterations to the drawing, such as erasing parts of lines that I did not want.

I then began to colour in the pig, starting with a base colour. Then I lowered the opacity of the brush and made it bigger, I then painted on different pinks and orange colours to create the look of texture on the pig. I also added highlights to the tops of its feet, snout and ears. Once I finished this I wanted to add the mud, I did this by using the same brush effect then drew brown onto the pig, adding opacity closer to the floor of the logo.

When id finished colouring the pig I added the name to the bottom. One issue I found was that within Adobe not all of the fonts that I chose out were available, so instead I decided to use of the ones which was available, Helvetica. Another issue was that when I drew the floor I did not make it straight, which meant that I had to skew the word 'friends' then I rotated the whole logo to make it appear to be straight, this worked and I think it is barely noticeable.