“People ignore design that ignores people” Frank Chimero
They need to analyse people’s behaviour. Design on what people do, not what you think they are going to do.
Human centred design. When you focus on creating a solution to an issue you are creating design for a purpose and should be using humans to test on. We should have a purpose behind each piece that we create, this is due to there being so many things out there now, the market is saturated. An example of this is ‘Google glass’ they were created for fun not an issue that they wanted to solve. An example of good UX is tactile pavement, there is different textures to pavements that mean different things, this has a purpose and is well done.
We should create a product that creates a good emotional response.
“Data is the new oil” Clive Humby
People want our data. It helps us to design better products, such as if we have data on their age, gender, sexual orientation, lifestyle, etc, we can design better products more suited for them. Data helps us make informed decisions. Data allows us to prove that we know about our client’s audience, to back up our design process and thinking. It also allows us to know what is going well and what we can keep, expand on.
Good design is invisible, bad design stands out. Use data to make the design more assessable.
Think about these three things working together. Humans give data which changes design. We need data to justify creative ideas.
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